Satisfaction and loyalty as developing function of customer relationship marketing in terms of globalization
Modern companies, in terms of globalization, are confronted with the need to invest significant efforts in order to achieve more efficient and effective use of available marketing resources. As a result of the many changes, marketing philosophy (which develops relationships with consumers) has been...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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University of Novi Sad - Faculty of Economics, Subotica
2015-01-01
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| Series: | Anali Ekonomskog fakulteta u Subotici |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2015/0350-21201534059L.pdf |