The Role of Brand Trust in Determining The Relationship Between Brand Affection and Loyalty Programs on Customer Loyalty
<p>study investigates how brand affection, loyalty programs, and brand trust determine the loyalty in airways industry. We examined the influence of brand trust and brand affection on loyalty in airlines services. The airways companies applied loyalty programs as a trend. The purpose of the lo...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Asosiasi Fakultas Ekonomi & Bisnis Indonesia (AFEBI)
2016-06-01
|
| Series: | AFEBI Management and Business Review |
| Online Access: | http://journal.afebi.org/index.php/ambr/article/view/27 |