Mining high value travelers using a new model designed for online CRM systems: a case study in Taiwan
The purpose of this research is to investigate the mining of high value travelers for online travel agencies. For the research the AHP (analytic hierarchy process) procedure was applied with a new model of customer value on a database (RFM model based). In this article, the customer values of onlin...
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| Format: | Article |
| Language: | English |
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Vilnius Gediminas Technical University
2014-10-01
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| Series: | Aviation |
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| Online Access: | http://journals.vgtu.lt/index.php/Aviation/article/view/2944 |