Innovation and technology

Very short time intervals between successive innovations made people aware of technology impact, and decision makers stimulated to presume and forecast effects of progress in different areas. Traditional functional concept of the innovation process is a linear set of activities, the value of which c...

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Bibliographic Details
Main Author: Sagić Zorica
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2003-01-01
Series:Marketing (Beograd. 1991)
Subjects:
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2003/0354-34710303159S.pdf