The content and role of intrinsic motivation in creative work: the importance of seeking “enjoyment”

The present paper assesses the “content” and “role” of intrinsic motivation during the creative production process. Based on semi-structured interviews with 16 light-entertainment television producers-directors in South Korea, it was observed that intrinsic motivation towards creative work included...

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Bibliographic Details
Main Author: Chairin An
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2019-09-01
Series:Creativity Studies
Subjects:
Online Access:https://journals.vgtu.lt/index.php/CS/article/view/6451