Peer Group Effects on Moslem Consumer’s Decision To Purchase Halal Labeled Cosmetics.
<p>The purposes of this research are to analyze peer group effects on Moslem consumers’decision to purchase halal-labeled cosmetics directly and indirectly which is mediated by consumers’ religious behavior. This research applies Structural Equation Model and convenience random sampling with 2...
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| Format: | Article |
| Language: | English |
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Syarif Hidayatullah State Islamic University of Jakarta
2015-10-01
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| Series: | Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah |
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| Online Access: | http://journal.uinjkt.ac.id/index.php/iqtishad/article/view/1682 |