An investigation on Iranian consumer behavior towards famous luxury brands

During the past few years, there has been a growing trend on luxury good consumption among Iranian consumers. Many rich people change their mobile devices, purchase new expensive cars, etc. This paper investigates the effects of three factors including consumer perceived value, sensitivity to social...

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Bibliographic Details
Main Authors: Seyed Hamidreza Moteshakereh, Masoumeh sadat Abtahi, Ahmad Rahchamani
Format: Article
Language:English
Published: Growing Science 2013-08-01
Series:Management Science Letters
Subjects:
Online Access:http://www.growingscience.com/msl/msl_2013_238.pdf