MARKETING AND ADVERTISING ETHICS

Each and every day, the TV programmes are interrupted by advertising spots which offer us a range of products as varied as they are tempting. It is enough to buy them and, as the authors of these spots guarantee, we quickly get rid of cold, the portal vein will perfectly function, we lose weight whi...

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Bibliographic Details
Main Authors: Florin-Alexandru LUCA, Dumitru FILIPEANU, Mihaela CANANAU
Format: Article
Language:fra
Published: Romanian Foundation for Business Intelligence 2015-11-01
Series:Management Intercultural
Subjects:
tv
Online Access: https://seaopenresearch.eu/Journals/articles/MI_34_23.pdf