Competitive management strategy for print media advertising activities
There is a growing trend of transferring commercials from print media to online format during the last decade. Rising number of users who are spending more time on the Internet and social networks, are the main reason why print media are facing a problem of keeping advertisers in their media in orde...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad, Technical faculty Mihajlo Pupin, Zrenjanin
2015-01-01
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| Series: | Journal of Engineering Management and Competitiveness |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/2334-9638/2015/2334-96381502068V.pdf |