Taiwan’s Marketing Strategies for Green Conferences and Exhibitions
This study investigates the status of conference and exhibition industry in Taiwan and its future development by examining the “green conferences and exhibitions„ marketing strategy. The findings show that factor and demand conditions are the most important determinants of exhibi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2019-02-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/11/5/1220 |