Proposing A Method for Assessment of Brand Imitation Factors
Brand imitation is an approach for new brands to be successful in the market; on the other hand, it can be destructive for developed brands by incurring heavy financial losses. Many studies have investigated imitation and its effective factors. The present paper studies effective factors of imitatio...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad EAFIT
2019-06-01
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| Series: | AD-minister |
| Subjects: | |
| Online Access: | http://publicaciones.eafit.edu.co/index.php/administer/article/view/5844/4654 |