Sport Marketing and Sponsorship: Case of Turkish Airlines Corporation
In previous decades, sport activities were hold only in local and regional areas and they used to attract only a small group of people. These activities were mostly far from professionalism and mainly amateurish. Reaching many people took too much time. After the developments in technology and espec...
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| Format: | Article |
| Language: | English |
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Strategic Public Management Journal
2017-05-01
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| Series: | Strategic Public Management Journal |
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| Online Access: | http://dergipark.gov.tr/download/article-file/318040 |