Example of evaluation of media campaign in traffic
The paper presents an example of evaluation of the intervention EUCHIRES (EUropean public awareness campaign on the use of seat belts and CHIld REstraint Systems) which was designed to promote the use of seat belts and child safety seats (CSS). It combined media campaign and project work in a few ch...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Slovenian Psychologists' Association
2007-06-01
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| Series: | Psihološka Obzorja |
| Subjects: | |
| Online Access: | http://psiholoska-obzorja.si/arhiv_clanki/2007_1/divjak.pdf |