Advertising strategies and coordination for supply chain based on consignment platform with delayed effect
In this paper, the optimal control method is used to discuss the advertising investment decisions for the consignment platform, where the delayed effect of the advertising is introduced to reflect the dynamics of platform goodwill. Firstly, the optimal advertising investment policies are obtained in...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2020-01-01
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| Series: | Systems Science & Control Engineering |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/21642583.2020.1734985 |