Advertising strategies and coordination for supply chain based on consignment platform with delayed effect

In this paper, the optimal control method is used to discuss the advertising investment decisions for the consignment platform, where the delayed effect of the advertising is introduced to reflect the dynamics of platform goodwill. Firstly, the optimal advertising investment policies are obtained in...

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Bibliographic Details
Main Authors: Zhihui Wu, Guo-Ping Liu, Dongyan Chen
Format: Article
Published: Taylor & Francis Group 2020-01-01
Series:Systems Science & Control Engineering
Online Access: