Translating business cultures: anglicisms in German discourse
The paper explores assimilation strategies employed to integrate anglicisms into German written business discourse. The study was carried out on the textual level, which gives valuable insight into the rules and norms governing business communication and thus contributes to a better understanding of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2021-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/49/e3sconf_interagromash2021_12141.pdf |