Coordinating Pricing and Advertising Decisions for Supply Chain under Consignment Contract in the Dynamic Setting

In this paper, via the differential game method, the problems of the pricing and advertising decision are investigated by considering the effect of number of the platform users on demand. In addition, a novel contract is developed to coordinate the supply chain. Firstly, the optimal strategies of th...

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Bibliographic Details
Main Authors: Zhihui Wu, Lichao Feng, Dongyan Chen
Format: Article
Published: Hindawi-Wiley 2018-01-01
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