Marketing potential of combined meat-plant food products as innovative consumer objects

Marketing potential of combined meat-plant food products as innovative consumer objects

For the growth of the consumer potential of the food market, an active search for innovative ways and means of development, taking into account various sources of innovative opportunities, is necessary. The analysis shows that consumers of products of agro-industrial enterprises, catering and trade...

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Bibliographic Details
Main Authors: I. A. Glotova, A. O. Ryazanceva, N. A. Galochkina, S. V. Shahov, V. V. Pryanishnikov
Format: Article
Language:Russian
Published: Voronezh state university of engineering technologies 2019-07-01
Series:Vestnik Voronežskogo Gosudarstvennogo Universiteta Inženernyh Tehnologij
Subjects:
human potential, consumer capital, sources of innovation, consumer innovation, consumer preferences, questionnaire survey method, market, sausages, semi-finished products, meat and vegetable products, hedonistic preferences, innovative development scenario.
Online Access:https://www.vestnik-vsuet.ru/vguit/article/view/2135

Internet

https://www.vestnik-vsuet.ru/vguit/article/view/2135

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