Wine glass size and wine sales: four replication studies in one restaurant and two bars

Wine glass size and wine sales: four replication studies in one restaurant and two bars

Abstract Objective Previous research suggests that wine glass size affects sales of wine in bars, with more wine purchased when served in larger glasses. The current four studies, conducted in one restaurant (Studies 1 and 2) and two bars (Studies 3 and 4) in Cambridge, England, aim to establish the...

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Bibliographic Details
Main Authors: Natasha Clarke, Rachel Pechey, Mark Pilling, Gareth J. Hollands, Eleni Mantzari, Theresa M. Marteau
Format: Article
Language:English
Published: BMC 2019-07-01
Series:BMC Research Notes
Subjects:
Wine
Alcohol
Sales
Purchasing
Glass size
Replication
Online Access:http://link.springer.com/article/10.1186/s13104-019-4477-8

Internet

http://link.springer.com/article/10.1186/s13104-019-4477-8

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