Investigating the Impact of Critical Factors on Continuance Intention towards Cross-Border Shopping Websites

With the intensification of globalization and the widespread adoption of the internet, cross-border e-commerce has become a popular way of shopping. In order to investigate the sustainable development of the cross-border online purchase intention, we propose the framework that uses electronic word o...

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Bibliographic Details
Main Authors: Yin Ma, Athapol Ruangkanjanases, Shih-Chih Chen
Format: Article
Language:English
Published: MDPI AG 2019-10-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/11/21/5914