LIFE CYCLE OF A WINE BRAND
The aim of the work is to determine the life cycle of the wine brand, the development of ways to improve its effectiveness at different stages of the life cycle. Being scientifically informed of the existence of the life cycle of the brand allows modern enterprises to enhance their competitive posit...
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| Format: | Article |
| Language: | English |
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Izdevnieciba “Baltija Publishing”
2015-11-01
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| Series: | Baltic Journal of Economic Studies |
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| Online Access: | http://www.baltijapublishing.lv/index.php/issue/article/view/48/53 |