Exploration of perceived value attributes in mobile telephone operators. Features and relations
Rev.esc.adm.neg Perceived value is one of the most outstanding concepts in the literature review of marketing, emphasizing the relationship that consumers have with brands and companies belonging to the telecommunication industry. This study aims at exploring the attributes which intervene in the p...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidad Ean
2016-06-01
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| Series: | Revista Escuela de Administracion de Negocios |
| Subjects: | |
| Online Access: | http://journal.ean.edu.co/index.php/Revista/article/view/1455 |