A Personalized Word of Mouth Recommender Model
Word of mouth (WOM) has a powerful effect on consumer behavior. Manually collecting WOM is very time-consuming in the era of the Internet. An automatic WOM recommender model is useful for both marketers and consumers. There are many different product features and thus many consumer choices. Each ind...
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| Format: | Article |
| Language: | English |
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Webology Center
2008-09-01
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| Series: | Webology |
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| Online Access: | http://www.webology.org/2008/v5n3/a61.html |