Gender Roles Representation in Television Advertisements: Implications for the Nigerian Girl-Child and Role Modelling

Gender roles portrayal in the mass media has been a contending issue among researchers in the academia, government and non-governmental bodies. Findings have persistently reflected the negative impact especially on the female gender. Due to the fact that some recent studies have reported the improve...

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Bibliographic Details
Main Author: Grace Iember Anweh
Format: Article
Language:English
Published: Athens Institute for Education and Research 2020-01-01
Series:Athens Journal of Mass Media and Communications
Subjects:
Online Access:https://www.athensjournals.gr/media/2020-6-1-3-Anweh.pdf