The mediating effect of brand identity on brand knowledge and the operational development of universities
Background: In the research field of Taiwanese university education and from the viewpoint of university institutions, brand knowledge plays a crucial role in their development. Objectives: The main purpose of this study was to explore how the reputation and images of universities affect their comp...
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| Format: | Article |
| Language: | English |
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AOSIS
2019-04-01
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| Series: | South African Journal of Business Management |
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| Online Access: | https://sajbm.org/index.php/sajbm/article/view/416 |