SERVICE QUALITY AS A PREDICTOR OF CUSTOMER SATISFACTION AND CUSTOMER LOYALTY

Background: Service quality, customer satisfaction and customer loyalty have received a special attention in the recent health sector literature. The aim of this study was to examine the correlation between service quality and customer satisfaction as well as the correlation between service quality...

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Bibliographic Details
Main Authors: Azman Ismail, Yusrizal Sufardi Mohd Yunan
Format: Article
Language:English
Published: Poznań School of Logistics 2016-12-01
Series:LogForum
Subjects:
Online Access:http://www.logforum.net/vol12/issue4/no7/12_4_7_16.pdf