Marketing higher education using the 7 Ps framework
This paper aims to develop the use of 7 Ps framework in the educational marketing field. By presenting several important educational market forces the context of the discussion is revealed. Then the 7Ps framework is used to gather information. One by one the product, price, placement, promotion, peo...
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| Format: | Article |
| Language: | English |
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Transilvania University Press
2011-01-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
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| Online Access: | http://webbut.unitbv.ro/BU2011/Series%20V/BULETIN%20V%20PDF/05%20enache%201%20BUT%202011.pdf |