ENHANCING BRAND EXPERIENCE ALONG WITH EMOTIONAL ATTACHMENT TOWARDS TRUST AND BRAND LOYALTY

ENHANCING BRAND EXPERIENCE ALONG WITH EMOTIONAL ATTACHMENT TOWARDS TRUST AND BRAND LOYALTY

Research on Samsung’s smartphone consumers in Surakarta, have aimed to (1) Test the influence of brand experience on brand trust; (2) Test brand beliefs on brand loyalty; (3) Test on emotional attachment brand experience; (4) Test emotional attachment on brand trust; (5) Test brand experience on br...

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Bibliographic Details
Main Authors: Elia Ardyan, Heny Kurnianingsih, Ginanjar Rahmawan, Utomo Wibisono, Winata Winata
Format: Article
Language:English
Published: Petra Christian University 2016-03-01
Series:Jurnal Manajemen dan Wirausaha
Subjects:
Brand experience
emotional attachment
brand trust
brand loyalty.
Online Access:http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/19631

Internet

http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/19631

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