The Importance of the Loyalty of Fashion Brands through Digital Marketing
The fashion industry, the world’s economic engine ahead of prominent sectors such as the automobile and energy sectors, has found an effective communication strategy on the Internet. Fashion brands reinvent themselves in their marketing and business strategies to adapt and approach emerging markets...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Research Centre in Tourism, Sustainability and Well-being - CinTurs
2020-09-01
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| Series: | Journal of Spatial and Organizational Dynamics |
| Subjects: | |
| Online Access: | http://www.cieo.pt/journal/J_3_2020/article4.pdf |