Design of Diverging Stacked Bar Charts for Likert Scales and Other Applications

Rating scales, such as Likert scales, are very common in marketing research, customer satisfaction studies, psychometrics, opinion surveys, population studies, and numerous other fields. We recommend diverging stacked bar charts as the primary graphical display technique for Likert and related scale...

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Bibliographic Details
Main Authors: Richard Heiberger, Naomi Robbins
Format: Article
Language:English
Published: Foundation for Open Access Statistics 2014-04-01
Series:Journal of Statistical Software
Online Access:http://www.jstatsoft.org/index.php/jss/article/view/2132