Design of Diverging Stacked Bar Charts for Likert Scales and Other Applications
Rating scales, such as Likert scales, are very common in marketing research, customer satisfaction studies, psychometrics, opinion surveys, population studies, and numerous other fields. We recommend diverging stacked bar charts as the primary graphical display technique for Likert and related scale...
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
Foundation for Open Access Statistics
2014-04-01
|
Series: | Journal of Statistical Software |
Online Access: | http://www.jstatsoft.org/index.php/jss/article/view/2132 |