The market orientation of Slovenian companies: two-group comparisons

<p><em>The purpose of the presented empirical study was to examine market orientation between groups of companies in terms of three company characteristics, i.e. main business sector, company size, and type of the market, and three environmental characteristics, i.e. market turbulence, t...

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Bibliographic Details
Main Authors: Iča Rojšek, Mateja Bodlaj
Format: Article
Language:English
Published: University of Ljubljana 2010-02-01
Series:Economic and Business Review
Online Access:http://www.ebrjournal.net/ojs/index.php/ebr/article/view/54