Tourism Destination Image Formation – The Case of Dubrovnik, Croatia
Competitiveness in the tourism industry has become increasingly demanding, implying competition not only among the countries in close geographic proximity but also among regions and even competition at the global level. A large number of existing and new destinations are competing for tourists in or...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2011-06-01
|
| Series: | Tržište |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/110465 |