Chinese companies internationalization strategies: the case of automotive industry in the South American market
This study objective is to analyze the internationalization strategies of Chinese automotive companies in the South American market. The transformation and evolution of the industry worldwide as well as the strategies and entry modes to foreign markets are also analyzed. The gathering of information...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Concepción
2018-12-01
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| Series: | RAN |
| Subjects: | |
| Online Access: | http://ran.udec.cl/ojs/index.php/ran/article/view/75/113 |