The Effect of Performance, Price Perception, Brand Image, and Brand Association on Purchase Decision of Honda CBR150R in Surabaya
In the automotive industry, the consumer purchase decision is the most important aspect of the company's life cycle because it can affect profitability, especially for Honda CBR 150R. This study aims to analyze the effect of performance, price perception, brand image, and brand association on...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Negros Occidental-Recoletos Graduate School
2021-03-01
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| Series: | Philippine Social Science Journal |
| Subjects: | |
| Online Access: | https://philssj.org/index.php/main/article/view/288 |