Shifting evaluation windows: predictable forward primes with long SOAs eliminate the impact of backward primes.

Recent work suggests that people evaluate target stimuli within short and flexible time periods called evaluation windows. Stimuli that briefly precede a target (forward primes) or briefly succeed a target (backward primes) are often included in the target's evaluation. In this article, the aut...

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Bibliographic Details
Main Authors: Daniel A Fockenberg, Sander L Koole, Daniël Lakens, Gün R Semin
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2013-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC3554650?pdf=render