The influential factors in parents’ decision in purchasing toys for children from 3 to 12 years old in Ho Chi Minh City

This study aims to explore factors in and the extent of their impact on parents’ decision in purchasing toys for children from 3 to 12 years old in Ho Chi Minh City. Research conducted analysis on 194 observations, the results of research show the influential factors in parents’ decision in purchasi...

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Bibliographic Details
Main Authors: Vũ Thị Thu Giang, Phạm Xuân Lan
Format: Article
Language:Vietnamese
Published: TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH 2020-08-01
Series:Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
Subjects:
Online Access:https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/649