Fundo los Ulmos: a crossroad in the Chilean milk industry

The case introduces the reader to a problem of a family business in the milk industry, Fundo Los Ulmos (FLU), which had to choose the best option between the two main alternatives available. One of the options was to sell all the land of the family business that has an emotional root with the decisi...

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Bibliographic Details
Main Authors: Juan Pablo Torres, Alexandra Guidi Bresciani, Francisco Sanchez
Format: Article
Language:English
Published: Universidad de Chile 2020-05-01
Series:Estudios de Administración
Online Access:https://estudiosdeadministracion.uchile.cl/index.php/EDA/article/view/56970