Strategy verticalization downstream: entry of producers in retail Estratégia de verticalização a jusante: ingresso de produtores no varejo
<p>Faced with intense competition, it is increasingly vital the need to establish competitive advantages is increasingly vital in order to keep the company active with superior offerings to consumers in relation to the other competitors. The present paper classifies some situations of vertical...
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| Format: | Article |
| Language: | English |
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Universidade do Sul de Santa Catarina
2012-10-01
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| Series: | Revista Eletrônica de Estratégia e Negócios |
| Subjects: | |
| Online Access: | https://www.portaldeperiodicos.unisul.br/ojs/index.php/EeN/article/view/592 |