THE EFFECTS OF NEW TECHNOLOGY ON PRODUCT KNOWLEDGE MANAGEMENT
In order to manage the market competition, rapid changes in technology, accelerating industry clock speed, increasing number of product variants, shrinking product lifecycles, limited supply, and price pressures, technology companies need to put more emphasis on managing product launches successfull...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | deu |
| Published: |
University of Oradea
2012-12-01
|
| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://anale.steconomiceuoradea.ro/volume/2012/n2/112.pdf |