Brand Loyalty Factors Affecting the Hotel Elections of Tourists investigation with Respect to the Demographic Variables
The purpose of this research is to investigate the factors affecting hotel guests’s brand loyalty and these factors is to determine whether there is a difference or not according to the demographic variables. Within this purpose, a survey research was conducted on the guests staying in the five star...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Isarder
2015-12-01
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| Series: | İşletme Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | http://isarder.org/isardercom/2013vol5issue4/vol.5_issue.4_article10_full_text.pdf |