Brand Loyalty Factors Affecting the Hotel Elections of Tourists investigation with Respect to the Demographic Variables

The purpose of this research is to investigate the factors affecting hotel guests’s brand loyalty and these factors is to determine whether there is a difference or not according to the demographic variables. Within this purpose, a survey research was conducted on the guests staying in the five star...

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Bibliographic Details
Main Authors:	Ahmet Tayfun, Özgür Yayla
Format:	Article
Language:	English
Published:	Isarder 2015-12-01
Series:	İşletme Araştırmaları Dergisi
Subjects:	Brand brand loyalty
Online Access:	http://isarder.org/isardercom/2013vol5issue4/vol.5_issue.4_article10_full_text.pdf

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spelling	doaj-fab2c3efa8d44a14bff3675d847265b52020-11-25T00:23:35ZengIsarderİşletme Araştırmaları Dergisi1309-07122015-12-0154159169Brand Loyalty Factors Affecting the Hotel Elections of Tourists investigation with Respect to the Demographic VariablesAhmet Tayfun0Özgür Yayla1Gazi UniversityGazi UniversityThe purpose of this research is to investigate the factors affecting hotel guests’s brand loyalty and these factors is to determine whether there is a difference or not according to the demographic variables. Within this purpose, a survey research was conducted on the guests staying in the five star hotels of Ankara, Turkey. The research was carried out in two stages, namely the pilot study and the main study. As a result of study, while the factors affecting brand loyalty differs based on the gender and the age of the participants (p<0,05); no statistically significant differences were found between educational status and monthly household income (p>0,05)http://isarder.org/isardercom/2013vol5issue4/vol.5_issue.4_article10_full_text.pdfBrandbrand loyalty
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Ahmet Tayfun Özgür Yayla
spellingShingle	Ahmet Tayfun Özgür Yayla Brand Loyalty Factors Affecting the Hotel Elections of Tourists investigation with Respect to the Demographic Variables İşletme Araştırmaları Dergisi Brand brand loyalty
author_facet	Ahmet Tayfun Özgür Yayla
author_sort	Ahmet Tayfun
title	Brand Loyalty Factors Affecting the Hotel Elections of Tourists investigation with Respect to the Demographic Variables
title_short	Brand Loyalty Factors Affecting the Hotel Elections of Tourists investigation with Respect to the Demographic Variables
title_full	Brand Loyalty Factors Affecting the Hotel Elections of Tourists investigation with Respect to the Demographic Variables
title_fullStr	Brand Loyalty Factors Affecting the Hotel Elections of Tourists investigation with Respect to the Demographic Variables
title_full_unstemmed	Brand Loyalty Factors Affecting the Hotel Elections of Tourists investigation with Respect to the Demographic Variables
title_sort	brand loyalty factors affecting the hotel elections of tourists investigation with respect to the demographic variables
publisher	Isarder
series	İşletme Araştırmaları Dergisi
issn	1309-0712
publishDate	2015-12-01
description	The purpose of this research is to investigate the factors affecting hotel guests’s brand loyalty and these factors is to determine whether there is a difference or not according to the demographic variables. Within this purpose, a survey research was conducted on the guests staying in the five star hotels of Ankara, Turkey. The research was carried out in two stages, namely the pilot study and the main study. As a result of study, while the factors affecting brand loyalty differs based on the gender and the age of the participants (p<0,05); no statistically significant differences were found between educational status and monthly household income (p>0,05)
topic	Brand brand loyalty
url	http://isarder.org/isardercom/2013vol5issue4/vol.5_issue.4_article10_full_text.pdf
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Brand Loyalty Factors Affecting the Hotel Elections of Tourists investigation with Respect to the Demographic Variables

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