Brand Loyalty Factors Affecting the Hotel Elections of Tourists investigation with Respect to the Demographic Variables
The purpose of this research is to investigate the factors affecting hotel guests’s brand loyalty and these factors is to determine whether there is a difference or not according to the demographic variables. Within this purpose, a survey research was conducted on the guests staying in the five star...
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2015-12-01
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doaj-fab2c3efa8d44a14bff3675d847265b52020-11-25T00:23:35ZengIsarderİşletme Araştırmaları Dergisi1309-07122015-12-0154159169Brand Loyalty Factors Affecting the Hotel Elections of Tourists investigation with Respect to the Demographic VariablesAhmet Tayfun0Özgür Yayla1Gazi UniversityGazi UniversityThe purpose of this research is to investigate the factors affecting hotel guests’s brand loyalty and these factors is to determine whether there is a difference or not according to the demographic variables. Within this purpose, a survey research was conducted on the guests staying in the five star hotels of Ankara, Turkey. The research was carried out in two stages, namely the pilot study and the main study. As a result of study, while the factors affecting brand loyalty differs based on the gender and the age of the participants (p<0,05); no statistically significant differences were found between educational status and monthly household income (p>0,05)http://isarder.org/isardercom/2013vol5issue4/vol.5_issue.4_article10_full_text.pdfBrandbrand loyalty |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Ahmet Tayfun Özgür Yayla |
spellingShingle |
Ahmet Tayfun Özgür Yayla Brand Loyalty Factors Affecting the Hotel Elections of Tourists investigation with Respect to the Demographic Variables İşletme Araştırmaları Dergisi Brand brand loyalty |
author_facet |
Ahmet Tayfun Özgür Yayla |
author_sort |
Ahmet Tayfun |
title |
Brand Loyalty Factors Affecting the Hotel Elections of Tourists investigation with Respect to the Demographic Variables |
title_short |
Brand Loyalty Factors Affecting the Hotel Elections of Tourists investigation with Respect to the Demographic Variables |
title_full |
Brand Loyalty Factors Affecting the Hotel Elections of Tourists investigation with Respect to the Demographic Variables |
title_fullStr |
Brand Loyalty Factors Affecting the Hotel Elections of Tourists investigation with Respect to the Demographic Variables |
title_full_unstemmed |
Brand Loyalty Factors Affecting the Hotel Elections of Tourists investigation with Respect to the Demographic Variables |
title_sort |
brand loyalty factors affecting the hotel elections of tourists investigation with respect to the demographic variables |
publisher |
Isarder |
series |
İşletme Araştırmaları Dergisi |
issn |
1309-0712 |
publishDate |
2015-12-01 |
description |
The purpose of this research is to investigate the factors affecting hotel guests’s brand loyalty and these factors is to determine whether there is a difference or not according to the demographic variables. Within this purpose, a survey research was conducted on the guests staying in the five star hotels of Ankara, Turkey. The research was carried out in two stages, namely the pilot study and the main study. As a result of study, while the factors affecting brand loyalty differs based on the gender and the age of the participants (p<0,05); no statistically significant differences were found between educational status and monthly household income (p>0,05) |
topic |
Brand brand loyalty |
url |
http://isarder.org/isardercom/2013vol5issue4/vol.5_issue.4_article10_full_text.pdf |
work_keys_str_mv |
AT ahmettayfun brandloyaltyfactorsaffectingthehotelelectionsoftouristsinvestigationwithrespecttothedemographicvariables AT ozguryayla brandloyaltyfactorsaffectingthehotelelectionsoftouristsinvestigationwithrespecttothedemographicvariables |
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