Shopping intention prediction using decision trees
Introduction: The price is considered to be neglected marketing mix element due to the complexity of price management and sensitivity of customers on price changes. It pulls the fastest customer reactions to that change. Accordingly, the process of making shopping decisions can be very challenging f...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Instituto Superior Politécnico de Viseu
2017-09-01
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| Series: | Millenium |
| Subjects: | |
| Online Access: | http://revistas.rcaap.pt/millenium/article/view/13057 |