Determinants of International Tourists’ Destination Loyalty: Empirical Evidence from Serengeti National Park in Tanzania
This study was conducted to assess the determinants of tourists’ loyalty to Serengeti National Park (SENAPA) in Tanzania. The study involved 1,148 respondents who were international tourists visiting the park from March to December 2018. Data were collected using a structured survey questionnaire....
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2021-08-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_10_3_821-838.pdf |