Impact of CRM practices on service quality in the banking industry
The present study investigates the impact of customer relationship management practices on the service quality in the banking sector. CRM practices have been found to greatly influence not only the customer satisfaction and loyalty but also the quality of services provided by organization. The study...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Fatima Jinnah Women University
2017-06-01
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| Series: | Pakistan Administrative Review |
| Subjects: | |
| Online Access: | http://www.par.fjwu.edu.pk/archive.php?cat_id=3&download_id=11 |