FACEBOOK ADVERTISING: RELATIONSHIP BETWEEN TYPES OF MESSAGE, BRAND ATTITUDE AND PERCEIVED BUYING RISK
We are witnessing a spectacular growth in electronic commerce in recent years, although we cannot say that it has been without obstacles. Among the barriers mentioned by the literature are the lack of trust in online brands, the perceived purchase risk, the perception of the type of promotional me...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2017-12-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2017-06/02_Anastasiei.pdf |