THE POWER OF PRODUCT LEADERSHIP IN GENERATING CUSTOMERS’ INTENTIONS TO BUY: THE CASE OF DAGADU
Marketing products is frequently not easy. Besides the need for brands and/or products to be recognized by consumers, they must be prominent among the other brands and/or products, which hopefully in turn will develop an interest in them and the intention to buy. The prominent brands and/or products...
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| Format: | Article |
| Language: | English |
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Universitas Gadjah Mada
2015-05-01
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| Series: | Journal of Indonesian Economy and Business |
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| Online Access: | https://journal.ugm.ac.id/jieb/article/view/9964/7488 |