Identifying and Prioritizing Effective Characteristics on Performance of Incoming Tour Guides from the Perspective of Foreign Tourists Case Study: Incoming Cultural Tour Guides in Tehran
Incoming tour guides’ performance as cultural representatives and line workers is very important in cross-cultural interactions. The purpose of this research is to identify and Prioritize effective characteristics on performance of incoming tour guides from the perspective of foreign tourists. This...
Main Authors: | , |
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Format: | Article |
Language: | fas |
Published: |
Allameh Tabataba'i University Press
2018-04-01
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Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
Subjects: | |
Online Access: | http://tms.atu.ac.ir/article_8530_b7895a6ab4ce033b39e1014d4d053e0d.pdf |