Modeling and Quantifying User Acceptance of Personalized Business Modes Based on TAM, Trust and Attitude

With the rapid development of economics and social businesses, users’ business demand has changed a lot. More and more people want to personalize their business modes so that they can get better experiences in business and learning activities. The key factor of personalized business mode is to consi...

Full description

Bibliographic Details
Main Authors: Jie Zhao, Suping Fang, Peiquan Jin
Format: Article
Language:English
Published: MDPI AG 2018-01-01
Series:Sustainability
Subjects:
Online Access:http://www.mdpi.com/2071-1050/10/2/356