The Perception of Respondents of Packaging Innovations in Slovakia
The paper deals with the evaluation of the perception of packaging innovations in terms of their functions through the Kano model. It focuses on the evaluation of the perception of innovation of all main seven functions of packaging, in particular on handling, protective, informative, economic, envi...
Main Authors: | , , |
---|---|
Format: | Article |
Language: | English |
Published: |
Vasile Goldis University Press
2016-09-01
|
Series: | Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice |
Subjects: | |
Online Access: | https://doi.org/10.1515/sues-2016-0013 |
id |
doaj-fb85703007db44afb7c1a348dd7a6ff6 |
---|---|
record_format |
Article |
spelling |
doaj-fb85703007db44afb7c1a348dd7a6ff62021-09-05T14:00:49ZengVasile Goldis University PressStudia Universitatis Vasile Goldis Arad, Seria Stiinte Economice2285-30652016-09-01263334310.1515/sues-2016-0013sues-2016-0013The Perception of Respondents of Packaging Innovations in SlovakiaLoucanova Erika0Parobek Jan1Kalamarova Martina2Technical University in Zvolen, The Faculty of Wood Sciences and Technologies, Department of marketing, trade and world forestry, Slovak RepublicTechnical University in Zvolen, The Faculty of Wood Sciences and Technologies, Department of marketing, trade and world forestry, Slovak RepublicTechnical University in Zvolen, The Faculty of Wood Sciences and Technologies, Department of marketing, trade and world forestry, Slovak RepublicThe paper deals with the evaluation of the perception of packaging innovations in terms of their functions through the Kano model. It focuses on the evaluation of the perception of innovation of all main seven functions of packaging, in particular on handling, protective, informative, economic, environmental, promotional and ecological packaging functions. The results indicate that the target groups interested in the new innovative packaging are mostly in age between 41 to 60 years. These groups have the highest requirements for new packaging. The innovations of handling functions of packaging have the most significant influence on the older generation. However, almost all ages categories positively recognize ecological innovations of packaging.https://doi.org/10.1515/sues-2016-0013innovationpackagingfunctions of packaging |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Loucanova Erika Parobek Jan Kalamarova Martina |
spellingShingle |
Loucanova Erika Parobek Jan Kalamarova Martina The Perception of Respondents of Packaging Innovations in Slovakia Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice innovation packaging functions of packaging |
author_facet |
Loucanova Erika Parobek Jan Kalamarova Martina |
author_sort |
Loucanova Erika |
title |
The Perception of Respondents of Packaging Innovations in Slovakia |
title_short |
The Perception of Respondents of Packaging Innovations in Slovakia |
title_full |
The Perception of Respondents of Packaging Innovations in Slovakia |
title_fullStr |
The Perception of Respondents of Packaging Innovations in Slovakia |
title_full_unstemmed |
The Perception of Respondents of Packaging Innovations in Slovakia |
title_sort |
perception of respondents of packaging innovations in slovakia |
publisher |
Vasile Goldis University Press |
series |
Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice |
issn |
2285-3065 |
publishDate |
2016-09-01 |
description |
The paper deals with the evaluation of the perception of packaging innovations in terms of their functions through the Kano model. It focuses on the evaluation of the perception of innovation of all main seven functions of packaging, in particular on handling, protective, informative, economic, environmental, promotional and ecological packaging functions. The results indicate that the target groups interested in the new innovative packaging are mostly in age between 41 to 60 years. These groups have the highest requirements for new packaging. The innovations of handling functions of packaging have the most significant influence on the older generation. However, almost all ages categories positively recognize ecological innovations of packaging. |
topic |
innovation packaging functions of packaging |
url |
https://doi.org/10.1515/sues-2016-0013 |
work_keys_str_mv |
AT loucanovaerika theperceptionofrespondentsofpackaginginnovationsinslovakia AT parobekjan theperceptionofrespondentsofpackaginginnovationsinslovakia AT kalamarovamartina theperceptionofrespondentsofpackaginginnovationsinslovakia AT loucanovaerika perceptionofrespondentsofpackaginginnovationsinslovakia AT parobekjan perceptionofrespondentsofpackaginginnovationsinslovakia AT kalamarovamartina perceptionofrespondentsofpackaginginnovationsinslovakia |
_version_ |
1717811307247304704 |