Crafting a Successful Seller-Customer Relationship for Sports Product: AHP Fuzzy Approach

Purpose: The purpose of this paper is to investigate the criteria of successful salespersons, which is important to enhance in store customer experience. Method: Employed two phase sequential exploratory design, qualitative and quantitative data were collected using purposive sampling technique. For...

Full description

Bibliographic Details
Main Authors: Saeed Sadeghi Boroujerdi, Maizaitulaidawati Md Husin, Hossein Mansouri, Ali Alavi
Format: Article
Language:English
Published: Allameh Tabataba'i University Press 2020-07-01
Series:New Approaches in Sport Sciences
Subjects:
Online Access:http://nass.atu.ac.ir/article_11218_2d9def4cbf30b460501af5ff5dfe9baa.pdf