Approaches to essence interpretation of international strategy of industrial enterprise marketing
The more in-depth study of the theoretical foundations and approaches to the formation of an international marketing strategy of industrial enterprises in Ukraine is shown in the article. Using the theoretical developments of national and international economic science, conceptual principles of mode...
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| Format: | Article |
| Language: | English |
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PC Technology Center
2014-12-01
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| Series: | Tehnologìčnij Audit ta Rezervi Virobnictva |
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| Online Access: | http://journals.uran.ua/tarp/article/view/31164 |